Culture Con x Netflix

Project Overview:

Blank Space Agency partnered with Netflix to create an immersive photo booth activation at the Welcome Party for Culture Con 2024 in New York City. The activation was designed to promote the release of Netflix’s highly anticipated series, Starting 5, blending entertainment, culture, and creativity in a way that would resonate with the Culture Con audience.

Services Provided:

1. Custom Photo Booth Design:
   Blank Space Agency designed a visually captivating photo booth experience inspired by the themes and aesthetic of “Starting 5.” The booth was built to reflect the vibe of the series, combining sleek, modern elements with dynamic lighting and bold visuals that embodied the energy of both the show and the Culture Con event.
2. Interactive User Experience:
   Attendees were invited to step into the world of “Starting 5” with interactive elements that made the photo booth activation more than just a photo op. Visitors could pose with props connected to the show’s storyline and choose custom digital backgrounds that immersed them in key moments from the series. The experience was tailored to spark curiosity about the upcoming show while providing a fun, engaging memory for guests to take home.
3. Branded Social Media Integration:
   To amplify the promotional reach, Blank Space Agency incorporated seamless social media sharing options. After snapping their photos, guests received instant access to their images, which were branded with the “Starting 5” logo and Culture Con’s hashtag. This encouraged attendees to share their photos across platforms, generating organic buzz for the series’ release.
4. Event Atmosphere Enhancement:
   In addition to the photo booth, Blank Space Agency worked closely with event organizers to ensure that the activation aligned with the overall vibe of the Welcome Party. The booth became a focal point of the event, drawing attention from influencers, creatives, and industry insiders attending Culture Con.

Outcome:

The Netflix x Blank Space Agency photo booth activation was a standout attraction at the Culture Con 2024 Welcome Party, generating excitement and anticipation for the upcoming series “Starting 5.” The creative design, interactive experience, and integration of AI for photo delivery successfully captured the attention of attendees, creating a memorable experience that aligned with Netflix’s brand and the show’s promotional goals. With over 100 people photographed and provided with instant, customized imagery in under 3 hours, the activation contributed to increased visibility for “Starting 5” and strengthened Netflix’s connection with the culture-driven audience of Culture Con.

For more photos and the process click here for a full write up.